As an entrepreneur, your beachhead market is the foundation of your startup. Founders initially focus on one specific target market with accessible customers and minimal competition. In this free workshop, you’ll learn how to select your beachhead market and the benefits of this approach.
Moderated by Cornell Entrepreneur in Residence Julie Eagle, the panel discussion will feature:
- Adele Smolansky, founder and CEO of AI-Learners
- Kristen McClellan, founder and CEO of SNAP Wellness
Register now.
This workshop is part of the Innovation & Entrepreneurship Series presented by Cornell’s Center for Regional Economic Advancement and powered by the SC Johnson College of Business. Designed to explore the entrepreneurial journey from ideation to operation, the series is open to any Cornellian with a vision for a startup, including researchers, faculty, doctoral students, graduate students and undergraduates across Cornell’s campuses.